About Sourced.

By Alfie, Founder of Sourced Supplements

About Sourced.

Not born in a boardroom. Built somewhere over the Pacific.

This story doesn’t start with a marketing strategy or a formula in a lab.
It starts 17 hours into a long-haul flight.
Two bad movies, three plastic meals, and zero sleep. Somewhere between turbulence and a regrettable chicken curry, it hit me:

I wasn’t just travelling. I was chasing something more.

When I finally landed in Southeast Asia — jet-lagged, dazed, and wired — I felt like the Willy Wonka of combat sports. I wasn’t there just to train. I was there to let go. To say yes to the wild, the weird, and the wonderfully unfamiliar.

I ate food I couldn’t name.
Trained in no-frills MMA gyms.
Rode motorbikes through chaotic city streets.

And in the middle of all that chaos, I found clarity:
You have to take ridiculously good care of yourself. Like your life depends on it — because it does.

That’s where Sourced was born.
Not from a product brief.
From a lived experience.

Built Different.

Sourced isn’t for everyone. It’s for those who train hard, care deeply, and want more from what they put in their body.

We don’t overcomplicate it.
We keep it clean, natural, and effective.
Backed by science, built for real life.

This is about setting a new standard — for yourself, and for the supplement industry.

Keep it natural.
Welcome to the change.
— Alfie, Founder of Sourced.